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What if I told you that most actors

don't lose jobs because they're not talented.

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They lose jobs because no one knows

where to put them.

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Today, we fix that

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without labels, without limits

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and without the word

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type.

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This is casting actor's guest.

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Well, hello everyone.

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Jeff dries back here.

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Welcome back to casting.

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Actor's cask, where we demystify the

business and craft of acting so you can

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do your best work, and yes, book the

job.

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Now, listen today's episode is one I've

wanted to do for a long time because

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there's a word floating around the

industry that does more harm than good.

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I promise you,

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the word is

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type.

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Guess what?

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I don't use it.

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I don't use it today.

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We're replacing it with something far

more useful, far more empowering

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your brand

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and specificity,

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your casting promise.

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Because here's the truth, you don't

control whether you're caste, but you

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absolutely control how you are

perceived.

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And perception

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that's where opportunity lives.

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We're going to continue that and talk

about brand.

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But first, this is that moment where I

get to say thank you for tuning in to

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casting actors.

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Gasped listen if you'd love to continue

on listening to the podcast.

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I implore you to check out the website,

casting actor's cast, all one word dot

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com.

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There you're going to find all kinds of

information.

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A course, a book.

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That's available to you.

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A free book, if you fill out the form

that says, dive into the talent pool,

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it gives me your email address as well

as your name.

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And then it's a downloadable pdf.

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Also there's a free video available

there's all kinds of stuff happening on

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the website.

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It's just an opportunity for you to get

not only more information, but also

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there are previous episodes of the

podcast that you can get right there.

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We're also on YouTube.

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So, you know, I'm trying to do

everything I can to get the word out,

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but I need your help as well.

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Please get the word out.

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If there's a question that you have

using that form, you can ask me

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anything about the business, anything

about casting, anything about your

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situation.

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I am happy to answer it, and there's a

good chance I could answer it on the

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air.

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Why not?

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So there's all kinds of things that are

taking place on the websitecasting

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actor's cast, all one word com.

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Please check it out.

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I think you'll find it very, very useful

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and if not, let me know.

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Let me know what I can do to make it

better.

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I'm always always trying to improve.

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I'm always trying to bring new, fresh

subjects.

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You know what?

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We're over 418

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episodes, something like that.

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So it's kind of crazy

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that we're still going this strong.

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I'm kind of surprised myself, but I

need your help by contributing to the

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podcast, by contributing and asking

those questions, and again, checking

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out the website,

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listening to the audio book, all that

that stuff that's out there.

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All right, that's enough shameless

promotional

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information.

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Let's just talk about this.

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And the first way to start, I think, is

talk about what brand actually means.

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So that,

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by definition, once we understand it,

then we can start retooling

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our thinking about how we are being

perceived by others,

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what it actually means, and also what

it doesn't.

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So I want you to

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think about simplifying it this way.

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Your brand

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it's not a gimmick, I promise you.

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It's not a costume,

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it's not a personality

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you fake.

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Your brand is the consistent

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emotional experience

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people have,

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watching you.

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Pretty good.

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Right?

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Casting is an asking, who is the most

talented actor?

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We're asking what happens when this

person enters the story

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that is your brand.

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Now I mention casting promise.

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And here's the phrase I want you to

remember, here's your casting promise.

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It equals

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what you reliably

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deliver

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on screen,

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not once, not accidentally,

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reliably.

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Now here are some examples.

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Without labelling.

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You could say I bring grounded

authority under pressure.

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Or you could say I deliver

unpredictable emotional truths with charm.

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Or you could say I make intelligence

feel dangerous or playful.

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Notice, these are not boxes.

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They are experiences.

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So let's now talk about the three part

brand framework.

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Let's make this actionable.

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It's one thing to talk about it, but is

definitely another thing to work at it.

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So there are some steps I want to share

with you.

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Step one

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essence,

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you have to ask yourself, what energy

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do I naturally bring into a room?

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Not what you want to be,

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what already shows up.

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Now here are some examples,

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calm, intensity,

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quick humor,

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emotional transparency,

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controls, stillness.

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You see, those all contribute to that

first impression that you're making,

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that

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first

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impression that creates your brand.

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Step two,

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strength in behavior.

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Think about this.

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What do you do well on camera?

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Specifically?

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Do you listen well

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do you react?

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Well, truthfully.

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Sincerely.

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Are you holding tension

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or shifting?

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Tone?

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Quickly.

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See, this is where your craft meets.

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Your essence.

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Your strengths are something you need

to explore.

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You need to feel confident and

comfortable with those choices.

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Step three is what I call the casting

promise statement.

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And you see, I would combine them,

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like, for example, you could say, I

bring essence,

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whatever that essence is, through

behavior,

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whatever that behavior is, creating

impact,

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whatever the impact is,

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ok?

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Hope to help solve.

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That makes sense.

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So here's an example.

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For example, you could say, I bring

grounded calm through active listening,

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creating,

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quiet authority.

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You see, that's powerful, that's

usable.

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That is castable.

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And that is your acting promise.

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So here's why this works from the

casting point of view.

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Let me give you what I think is the

real insider truth.

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When we are casting,

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we are assembling a puzzle.

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We don't need ten brilliant actors

doing everything.

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We need clarity.

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If I can understand you in ten seconds,

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you're working.

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If I'm confused,

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you're not getting called back.

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Now there's a trap that's out there to

avoid.

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And we're going to cover that trap

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right after this.

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Welcome back we're talking about

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your brand, and we're so talking about

your actor promise and the trap to avoid,

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something that actors do all the time.

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Actors say, I don't understand.

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I can play anything

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well, listen, of course you can.

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That's not helpful, because casting

isn't about your range, it's about your

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entry point.

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Your brand

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gets you in the door.

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Your range keeps you in the room.

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Make sense.

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So it's not just, it's like, gosh, how

else can I say this?

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It's a lot like

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getting aside and creating a whole play

based on the side.

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Yeah, I think a little bit of work on

the backstory

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and where you're coming from, and the

relationship with the other person, and

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your listening skill set, and all of

those things are good for the side.

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But when we're talking about the whole

play, creating

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a world in which you're creating a

whole play or a whole

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episode,

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what you're doing is giving yourself

way too much.

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You lose a lot of clarity.

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It's about working with the side that

you have and making that truthful,

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making that inspirational, making that

interesting,

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making that authentic.

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So I think that that's kind of a neat

way to look at it, and that's why I

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also like the acting promise,

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because the acting promise is really

about consistency.

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And when I see that consistency

demonstrated

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in your auditions, but also in your

picture and your resume,

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I get a good sense about who you are on

a professional basis.

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And I also get a good sense about what

the roles are that

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you could do in a heartbeat, just

because of that clarity.

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All right,

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moving on from there here's your action

step.

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I want you to do this because I think

this is incredibly useful,

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right down your casting promise.

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So you might have to go back and listen

to what we're talking about.

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We're starting with essence and

behavior.

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I want you to test it.

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I want you to adjust it.

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I want you to own it.

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Because when you control your brand,

you stop chasing opportunity,

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and you start becoming recognizable

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and recognizable actors.

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They work.

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They really do.

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So thank you so much for listening to

casting.

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Actors cast.

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If this helps you, I want you to share

it with a fellow actor, and we'll see

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you next time.

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I'm Jeff arise back