Episode 1: Julie Rice, Elizabeth Cutler, and Ruth Zukerman co-found SoulCycle, but Zukerman was later iced out as an owner because she did not have proper legal protection in place. We trace SoulCycle's origin story back to the '90s Los Angeles spin craze before it revolutionized boutique fitness in New York City 2006.

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Watch episode 1 on YouTube

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Executive Producer & Host: ⁠Jess Rothschild⁠

Editing & Sound Design: Caitlin Whyte

Theme Song & Original Music Composer: Elizabeth Ziff

"Naughty Nadia" performed by: BETTY