Cult of Body & Soul
“Cult of Body & Soul” is a 7-part docu-series that explores how SOULCYCLE transcended fitness as it captured the New York City zeitgeist with ritual, candlelight and cult of personality.
All Episodes
1. "Made in LA"
Episode 1: Julie Rice, Elizabeth Cutler, and Ruth Zukerman co-found SoulCycle, but Zukerman was later iced out as an owner because she did not have proper legal protection in place.
2. "A Star Is Born"
Episode 2: SoulCycle takes off in New York City and The Hamptons, with celebrities like Kelly Ripa & Katie Couric becoming superfans. Co-founder Julie Rice's muse Janet Fitzgerald moves to Manhattan to work with budding talent.
3. "Noon on Monday"
Episode 3: The gate-kept details of SoulCycle’s instructor training program are revealed for the first time. Servers crash every Monday at Noon during sign-ups. Hurricane Sandy causes chaos when people cannot access classes.
4. "You Create Monsters"
Episode 4: Instructors make headlines for s*x & cheating scandals with married riders. SoulCycle co-founders Julie Rice & Elizabeth Cutler resign, walking away with $90 Million each after selling the company to Equinox.
5. "S*x With An Ex"
Episode 5: News leaks that Equinox Chairman Stephen Ross will hold a Trump fundraiser in the Hamptons. Instructors share their pay structures and how they were fired / why they quit. All of SoulCycle's goodwill and reputation for LGBT inclusivity is extinguished.
6. "Boogeyman in the Corner"
Episode 6: Real Housewives of New York City star Sonja Morgan is banned from the studio. Barry's Bootcamp CEO attempts to poach SoulCycle instructors and is banned. Hard-charging instructor training directors use rough, sexual language to intimidate new recruits.
7. "Turn the Smile On"
Bonus episode. We follow three instructors’ careers at SoulCycle — in San Francisco, Los Angeles and New York City. Christina Aguilera surprises riders at her own theme class. An instructor is recruited after a life of crime, addiction and losing 100 pounds at Soul.
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