How do you turn a personal mission into a 501(c)(3) nonprofit that creates real industry change? In this episode, Jennifer chats with Elsa Ward, Founder and Executive Director of the Open Stage Project, who shares her experience creating a nonprofit organization dedicated to closing the gender gap behind the scenes in theater, TV, and film. Elsa breaks down the essential steps of forming a nonprofit, from defining a mission rooted in personal passion to securing board members and fundraising through individual donors, grants, and strategic partnerships. They discuss the power of clarity in knowing your "why,” the significance of mentorship, community building, and educating young artists about alternative career pathways. Whether you’re an artist looking to launch your own initiative or simply curious about nonprofit leadership, this episode is packed with actionable advice and insights to help you make an impact.
About Elsa: Elsa Ward is a visionary in the social entrepreneurship sector dedicated to closing the gender gap behind-the-scenes in theater, TV and film. In 2018, she founded the non-profit Open Stage Project with the support of The Entertainment Fund’s Creative Entrepreneurship program, aiming to address the pressing need to close the gender gap in professional behind-the-scenes roles. With her non-profit work, Elsa actively collaborates with the Career and Technical Education schools of the NYC Department of Education in Open Stage Project’s mission is to educate, inspire, and empower high school girls, and non-binary students interested in pursuing careers behind the scenes. With over twenty years of experience in costume design for theater, television and film. She has made significant contributions during her tenure as a costume designer at prestigious institutions such as the Manhattan Theater Club, the Public Theater, Second Stage, Playwrights Horizons, ABC, and CBS Studios.
Elsa earned her MFA from Rutgers University, specializing in theatrical design, and is a member of IATSE Local 829. Her inspiring journey reflects her unwavering dedication to fostering diversity and innovation in the entertainment industry and her commitment to making a profound impact through advocacy and creative leadership.
Open Stage Project IG: @openstageproject
Open Stage Project Website: openstageproject.org
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