How are ticket prices determined for Broadway shows? Marc Jablonski shares his insights on ticket prices, digital marketing, streaming marketing, A/B testing, and more!

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About Marc Jablonski:

Marc Jablonski is an arts and culture researcher at AKA NYC, where for nearly 5 years he has focused on turning data into actionable insights for over 60 theater and arts clients including Harry Potter and the Cursed Child, The Met Museum, The Sound Inside, Sea Wall / A Life, Sweeney Todd at Barrow Street, and Be More Chill. Working with sales, pricing, digital, and media analytics as well as market research, he helps clients understand and grow audiences. Marc is also a writer and composer with work heard at venues including The Drama League, Dixon Place, HERE, The New Ohio, and the NJ Rep.

Resources from this episode:

• AKA NYC: www.aka.nyc
• "Razzle Dazzle" by Michael Riedel
• The Edge at Hudson Yards

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