How can social media and influencer marketing contribute to making theatre more accessible to a wider audience? Ayanna Prescod, Director of Influencer Marketing at Relay, is leveraging her skills as a theatre professional, influencer marketer, producer, and social media specialist to address this question. Hear about Ayanna's journey, from making her Broadway debut as a co-producer on Pass Over, realizing her dreams, founding OurBkSocial, and her vision for influencer marketing's role in attracting new audiences to the theatre.

Edited by Justin Payne.