Damian Bazadona is the founder of Situation Interactive, a digital marketing agency spotlighting see-it-to-believe-it experiences for the top brands in theater, arts, travel, tourism, film, television and sports. Over the years, Damian has worked with many notable brands including Stoli Vodka, The Metropolitan Opera, HBO, Major League Soccer, Wicked, and the Ad Council. His agency has also been honored with numerous workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune. Cynopsis also honored Damian with the Social Good Leader of the Year and HR Visionary of the Year awards.
It wasn’t too long ago that the most buzzed phrase around the biz was “The future of advertising is online.” Broadway (and the rest of the world) got swept up in the digital marketing revolution so fast that our head is still spinning.
You should listen to this podcast if you want a lesson in how “tech” can help theater expand its audience (and how it can help your show), but what I love about Damian is that he’s the industry’s top digital mind . . . yet his ideas, his initiatives, his campaigns are so rooted in classic, ol’ school marketing.
Listen in to hear . . .
- What Damian has in common with Al Gore.
- How he got more Twitter followers for a Broadway musical than a major brand and major celebrities.
- Where he was and what he did to boost If/Then sales when John Travolta butchered Idina’s name on the Oscars.
- Why Broadway should give away 15% of its inventory every year to kids who can’t afford it, and why it wouldn’t cost us a penny.
Keep up with me: @KenDavenportBway